Land your product in the US market in six months
Capteeni helps European companies enter the United States with a proven 25-year playbook, a nationwide network, and a US-based team that does the work on the ground.
Built for European companies entering the US
European SMBs are our specialty. We’ve helped manufacturers, technology firms, and product companies from across Europe land in the US, most often in industries like:
Industrial machinery and metal
Forestry, wood, and cardboard
Energy, cleantech, and power-plant technology
Construction and specialty construction equipment
Medical devices and health products
Consumer products and furniture
ICT and cloud-based platforms
If you have a working product in Europe and you’re ready to sell into the US within the next twelve months, we’re a fit.
Six months to your first US sale
Most European companies spend years exploring the US market and never close a deal. Our Six Months to America program compresses that into a structured, measurable process.
Month 1
Validate
We analyze your real US demand, the competitive landscape, pricing, and which state offers the best entry market for your product.
You finish month one knowing whether and where to invest further.
Month 2
Plan
We deliver a clear go-to-market plan: the three best trade shows for your category, the right entry channels (distributor, direct sales, or license), and a budget you can defend to your board.
Month 3-4
Activate
We open doors. We set qualified B2B meetings with distributors, importers, or end customers.
Our US-based sales team makes the calls, handles the follow-up, and brings you in only when the meeting is real.
Month 5-6
Close
We support your first US sales trip with pre-set meetings, on-the-ground sales help, and our Sales Drop-In method that adds 2–4 unscheduled meetings per day.
From here, you have momentum and we can keep going with distribution buildout, recruiting, or office setup.
Everything you need to land in the US, under one roof
Market Entry & Strategy
Industry, competitive, and customer analysis. Pricing benchmarks. State-by-state market selection. A clear go-to-market plan delivered as a US-built PowerPoint, not a 200-page report.
B2B Sales Meetings
We’re the market leader in B2B meetings arranged for European companies in the US. Our experts run the cold outreach and qualification so you walk into meetings that are already warm. We charge on results, not hours.
Distribution & Importer Networks
We build state-by-state, regional, or nationwide distribution. One client’s network now employs 400+ people across the US.
Trade Show Programs
Trade-show selection, preparation, on-site representation, and US-based follow-up. One client got 200 contacts at a single Las Vegas show, double their usual.
Sales Recruiting
Through our US recruiting partner, 93% of placed B2B salespeople hit their first-year sales targets. Fixed pricing, guarantee, fast process.
Licensing
100+ completed licensing deals across North America, Europe, Asia, Australia, Africa, and South America. We commercialize patents and technical know-how when direct entry isn’t the right path.
FDA Strategy
Food, beverages, cosmetics, supplements, medical devices, OTC medications: if your product is FDA-regulated, we work with a specialist partner to scope approvals and registrations before they become a problem.
Office, Legal & Operations Setup
LLC formation, office space, payroll, banking, immigration counsel, corporate counsel, housing for relocating staff. We hand you the right specialist for each piece so you can focus on selling.
Strategic PR
Through our US PR partner, a full-service firm with 30+ years of media relations experience, clients have been placed in The Wall Street Journal, The New York Times, Business Week, CNET, and Good Morning America.
Website & Digital for the US Market
US visitors don’t respond to European sites. We build US-targeted websites, run SEO, and execute paid campaigns across LinkedIn, Facebook, YouTube, and Google.
Three ways to enter the US with us
From done for you outreach to a full US operation built alongside you. We will help you find the right starting point on an intro call.
Level 1
Market entry navigator
We do the sales and marketing for you.
- Identify your ideal US targets
- Launch the outreach and marketing
- Make the calls and qualify
- Set one to one appointments with real buyers
Level 2
Silver, Audit and Growth Plan
We learn your business, then build the plan.
- Full audit of how you market, sell, and deliver
- We document your best practices
- A US growth plan built around them
- Agreed milestones, forecasts, and channels
Level 3
Capteeni Gold
Your success is our success.
Everything in Levels 1 and 2, plus:
- We build your entire US operation with you
- Sales, marketing, and finance
- Legal, compliance, and operations
- Full US to Finland integration
- We have a stake in the game. If you do not win, we do not win.
What “controlled US expansion” actually looks like
Case 1
Forestry equipment manufacturer
A 9-day US sales trip with pre-set meetings. Within six months, the client signed an importer who has since ordered three containers of product.
Case 2
Consumer products manufacturer (trade show)
Capteeni’s sales lead joined the client at a Las Vegas trade show. The result was 200 qualified contacts, double the show’s typical haul, with several converting into distribution conversations.
Case 3
Corporate products manufacturer (licensing)
Licensed the client’s patent and proprietary technical know-how in Texas. The deal became the financial core of the company’s US business.
Case 4
Automotive aftermarket supplier
40 sales meetings across the Midwest in two weeks. The trip revealed major demand and the company hired a US sales director on the back of it.
Case 5
Power-plant cloud platform
A full Six Months to America program for a European software company delivering cloud systems to the energy sector, including competitive analysis, state selection, and first customer meetings.
The proof is in our clients’ success
An essential partner in our entry into the US market.
Capteeni has been an essential partner for our US market entry. We completed four projects together successfully. I recommend their services to anyone interested in getting deals from the USA. Not just that, we also found four US sales executives, all thanks to Capteeni’s process of selling to Americans like Americans do.
Know the US market before you enter it
What we have learned in 25+ years, and what the data says about entering the world’s most valuable market.
Market Report
Why physical US presence is no longer optional
Our read on the Finland Chamber of Commerce Maakatsaus Yhdysvallat 2026, and what it means for Nordic SMEs weighing a US move.
Playbook
The 5 roadblocks that stall Finnish companies in the US
From cultural and communication gaps to channel confusion. The recurring reasons strong European products fail to land, and how to clear them.
Case Study
How Esteri opened $20M+ in US proposals
A third generation Finnish family business goes after 40,000 US fire departments. The commitment, the challenges, and the result.
As featured in
Kauppalehti
Yle
Helsingin Sanomat
Neuvottelija Podcast
Three reasons European companies pick us over a generalist
1. We’re already American
We have offices in Massachusetts, Iowa, Florida, and Utah, plus partners in every US state. When your American customer calls back, they reach an American number. As we tell our clients: Americans buy from Americans.
2. We charge for outcomes, not hours
Our sales-meeting service invoices based on results, including meetings booked and deals advanced, not hours worked. You carry no risk on whether the work performs.
3. We’ve done this for 25+ years
Our team has launched dozens of European services into the US, completed 100+ licensing deals across six continents, and built distribution networks employing hundreds of US workers. This isn’t theory. It’s a playbook.
Results our clients can take to the board
Not projections. Outcomes from real European companies we have taken into the US market.
Esteri Group / Veikko Nummela
$20M+
in active proposals
Fire hose maker entering the US fire department market. Seven metropolitan fire chiefs engaged, and we helped them hire local reps.
Norcar
$6+
dealers in active negotiation
Met 10 owners and executives at Equip Expo in Louisville. Six moved into dealer negotiations for a 2026 launch, with NDAs signed.
Across our portfolio
$50M+
in US sales generated for clients
200+ projects executed across 30+ industries in 45 states, including the largest distribution network our team has built, now 400+ people.
A North American footprint, not a phone number
Your customers deal with people in their own time zone, speaking like locals and closing like locals. That is the whole point.